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Stop Letting Platforms Take Your Money. Sell Direct to Your Fans.
Every time someone streams your song, you earn a fraction of a cent. Every time they buy directly from you, you keep almost everything. Here is how to set that up.
5/20/20262 min read
What Does "Selling Direct" Mean?
When you sell direct, you skip the middleman.
Instead of waiting for a streaming platform to pay you pennies, you sell your music and merch straight to the fans who want it. They buy from you. The money goes to you. Simple.
You do not need a label to do this. You do not need a big budget. You just need to know where to set up shop.
Places to Sell Your Music and Merch Right Now
Bandcamp (bandcamp.com) This is the best starting point for independent artists. You can sell digital downloads, CDs, vinyl, cassettes, and merch all in one place. Fans can even pay more than your asking price if they want to support you. Bandcamp takes a small cut, but you keep the majority. It is built for artists like you.
Big Cartel (bigcartel.com) A simple online store you can set up in an afternoon. Great for selling physical merch and products. They have a free plan for artists who are just getting started.
Fourthwall (fourthwall.com) A newer platform that lets you sell merch, digital downloads, and even memberships. They handle printing and shipping for you on most products, so you never have to touch inventory. Popular with independent artists and creators right now.
Patreon (patreon.com) Let fans pay you a small amount every month in exchange for exclusive content — early access to new music, behind-the-scenes videos, unreleased tracks, and more. Your most loyal fans will sign up. This creates steady monthly income outside of streaming.
Build Your Own Website With a Store Built In
Having your own website makes you look professional and gives fans one place to find everything about you. These platforms let you build a full site, get your own domain name, set up a professional email address, and open an online store — all in one place.
Bandzoogle (bandzoogle.com) Built specifically for musicians. You get a professional website, your own domain, a pro email address, and a store — all with zero commission on music sales. That means every dollar fans spend on your music goes straight to you. Over 70,000 independent musicians use it.
Squarespace (squarespace.com) Beautiful, professional websites with a built-in store. Easy to set up with no design experience needed. Good for artists who want their site to look high-end. Includes domain and email.
Wix (wix.com) The most beginner-friendly option on this list. Drag-and-drop design, music apps built in, online store, domain, and professional email. Has a free plan to start and affordable upgrades as you grow.
The Bigger Picture
Selling direct does not replace streaming. It works alongside it.
Your music on Spotify and Apple Music is how new people find you. Your own website and store is where real fans spend money.
The goal is to have both — and to keep as much of that money as possible.
That starts with getting your music on every platform the right way.
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